44°
The nonprofit organization hired Finch Brands, based in Philadelphia, in fall 2014 to help communicate and generate awareness for local human service needs with a more efficient approach. Following market research, Finch Brands devised a marketing plan and updated image that would support the Greenwich United Way's historic mission and vision.
"We wanted to create a fresh, new, user-friendly website. The main goal was to communicate the Greenwich United Way’s longtime mission and vital impact on the community through enhanced design and content. Our goal was to make it simple for page visitors to understand what the Greenwich United Way does and how to contribute" said Mary Hanna, director of integrated marketing at Finch Brands.
Jeremy Nappi, director of development at Greenwich United Way, explained that with the rebranding, programs such as Community Answers and initiatives such as Sole Sisters would be included in the new website.
"Greenwich United Way has been instrumental in creating many programs and agencies in town which we continue to support," Nappi said. "We also have flagship programs such as Community Answers and Reading Champions that are fully funded by Greenwich United Way donations. In 2005, we launched a Women's Initiative called Sole Sisters, which has become one of our biggest fundraisers, so we're very excited to have all of these elements under one site."
The collaborative effort between Finch Brands and Greenwich United Way consisted of many meetings and presentations before the final logo and branding were selected by the board of directors.
"In our collaboration with Greenwich United Way across strategic planning, identity and brand presentation, we've found the board and staff to be so passionate, capable and forward-looking,” said Bill Gullan, president of Finch Brands.
"It has been our pleasure to help make sure the organization's brand presence rises to meet the quality and energy level of the people it represents.”
Click here to visit the new website for the Greenwich United Way.
Click here to follow Daily Voice Greenwich and receive free news updates.
